What's a "Chingona"? It's a bad ass woman, that's what! It's a woman who chooses to live life on HER terms, who boldly blazes her own path. A chingona doesn't ask for a seat at the table, she builds her OWN table. She is capable, empowered, and she writes her own rules. And if you don't like it, she doesn't care. She's a Chingona.